John Paul Jones Essay Example for Free

John Paul Jones Essay John Paul Jones was an officer of the infant Continental Navy who took the War of Independence all the way to British soil and carried out surprise raids. Responding to Britains looting and burning of Colonial America, John Paul Jones damaged or destroyed strongholds and absconded with needed supplies. He is regarded as America’s greatest Revolutionary naval commander and the founder of America’s naval traditions. John Paul Jones was born in 1747 to an estate gardener in Scotland. His maritime career began at the early age of 13 when he started work as an apprentice to a ship owner. He was initially into the slaving trade that happened between England, America, West Indies and Africa. But soon, he started to hate the slaving trade. At the age of 21, he received his first chance to captain the brig when the captain and first mate succumbed to a fever. He soon became a successful merchant sailor (Blythe, 2006). In 1773 on the island of Tobago, he was forced to counter mutinous sailors fighting for more pay. In the act of defending himself, he killed one of sailors. Scared of legal punishment, he escaped to America and took the name John Paul Jones. This was the period when America was at odds with Britain over taxes and a revolution was brewing. Empathizing with the Americans, due to his familiarity with the highhandedness of the British at Scotland, Jones joined Americas quest for liberty. When the war broke out in 1775, Jones volunteered for service in the brand-new Continental Navy. America did not have any kind of naval power during the initial stages of the Revolutionary War. But soon, the Congress decided to convert merchant ships to ships of war and also began to build new naval ships. Jones was able to contribute his knowledge of ships and his naval experience towards the building of the American navy (Blythe, 2006). During the four years of his service in the navy during the American Revolution, he gave repeated and brilliant examples of naval warfare that was best suited to the forces of the colonies. He found that he was the only officer in the service who was capable of formulating effective plans for the improvement of the navy. He immediately began to shape his ideas into practical suggestions calculated to bring order out of the utterly chaotic conditions which existed in the government at Philadelphia. His knowledge of the rules and standards of the British navy helped him formulate the rules and standards for the American navy with due regard for the differing conditions in the colonies (Russell, 1927). The Congress, on November the 2d, voted one hundred thousand dollars for the purchase of four ships, and empowered the naval committee to engage officers and seamen. John Paul Jones first took over as second in command of the Alfred (Russell, 1927). In January, 1776, Commodore Ezek. Hopkins arrived in Philadelphia, and escorted by an eager throng of citizens, went down to the Delaware where lay eight ships of the new fleet. On his boarding the Alfred, Captain Saltonstall gave the signal and Lieutenant Jones pulled up to the masthead the first American naval flag. This was not the banner with thirteen stripes, but a rectangle of yellow silk bearing a picture of a rattlesnake and the legend â€Å"Don’t Tread on Me†. Thus Jones came to be known widely as the â€Å"Founder of the American Navy† (Koven, 1913). John Paul Jones was later put in charge of Providence, with 21 mounted guns. Jones soon captured 16 British vessels on a single cruise. While on Providence, Jones was ordered to do convoy duty for ships carrying supplies for the defense of New York. To do this, he had to pass through the widespread fleet of Lord Howe, which was blockading the Northern ports. He got himself chased several times, beat off the British frigate Cerberus which attacked him near Block Island, and saved the supply ship Hispaniola from threatened capture (Russell, 1927). Here it is important to note that John Paul Jones enjoyed being chased. He liked to linger until almost overhauled, and then tack and be off before the wind before the enemy had waked up. He was never overtaken and never boarded. For two reasons: he knew what to do, both by training and instinct; and he never took a ship which was not fast. He returned to Philadelphia from his successful convoy voyage three weeks after the signing of the Declaration of Independence. Joseph Hewes who recruited him into the American Navy was satisfied that his find was a talented genius (Koven, 1913). According to Jones’ Journal, he suggested to Hewes that he be sent to the west coast of Africa, to intercept and harass British trading ships. He desired an offensive naval war. Hewes gave Jones an unlimited order to Jones for a free-lance cruise to last six weeks or two or three months. Jones loaded stores at once and on August 21, 1776, aboard the little Providence, carrying only twelve long-four guns and seventy men, sailed for the Bermudas on the first extensive open-sea cruise ever undertaken by a lone American warship. He met with many saucy adventures. He had to escape from the British frigate Solebay with twenty guns. The next saucy incident occurred off Sable Island, after the Providence had turned northward. The British frigate Milford surprised him while his crew was fishing. Jones permitted the frigate to chase him for eight hours, the latter meantime wasting valuable shot and shell and then made his escape. The adventure aboard the Providence lasted six weeks and five days, and during this period, he took six brigantines, one ship, and one sloop and destroyed six schooners, one ship and one brigantine. Jones also demolished the fishing at the islands of Canso and Madame. He returned to Newport, Rhode Island, on October 7, laden with spoils and glory (Koven, 1913). On November 2 Jones again sailed for Newfoundland in the Alfred, it was with the hardy crew transferred from the Providence. However, he had to give this treasured ship to Captain Hacker and take the latter along. He faced trouble because of Captain Hacker who slipped back stealthily to Rhode Island just in time to be taken by the British. During this voyage, John Paul Jones faced a lot of treachery and disobedience. Even John Adams, who reflected the New England viewpoint, viewed Jones with suspicion as he was a British man. In the Alfred, when he sailed up to Isle Royale, Jones found that his plan to free the imprisoned Americans had been balked by the winter ice. But he also had some luck. He captured a sixteen gun privateer from Liverpool. On November 12, 1776 in American waters, the Alfred captured the H. M. S. Mellish, a 350-ton armed ship that was carrying a cargo of winter uniforms and other British supplies, along with 60 British soldiers, to Quebec for His Majestys army. Jones was elated to later learn that some of the clothing reached General George Washingtons army before the Battle of Trenton. He also had to face the British frigate Milford during his voyage. The frigate came up about nightfall. Jones lured the Milford to the chase and he tacked. The enemy followed his light, thus permitting his prizes to escape. The next morning he had to decide whether to fight the Milford. He accordingly signaled Lieutenant Saunders, in charge of the captured Liverpool ship, to drop back until he could discover the enemys force. Saunders obeyed, but stupidly dropped so far back that the frigate overtook and captured him. Jones, after exchanging a few shots with the Milford, made sail for Boston, where he arrived with only two days water and provisions left. Jones felt most hurt when he was superseded in the command of the Alfred by a man who had been his junior officer by eight numbers. In May, 1777, the Marine Committee sent Captain Jones to New Hampshire to take command of the French ship Amphitrite. Jones was to sail direct to France and report to Commissioners Silas Deane, Benjamin Franklin, and Arthur Lee, who would purchase a fine frigate for him and give him orders. But the French Captain was not informed of the command and hence he was willing to take Jones as a passenger but not as the commander. Jones returned to Boston to await a new suggestion as to what he should do. After a few more days of deliberation the marine committee gave Jones command of the Ranger. On the 14th of June Congress passed two notable resolutions: the first, adopted the stars and stripes as the national banner of the United States; the second appointed Paul Jones to the command of the Ranger. Benjamin Franklin, had been taken to France by Captain Lambert Wickes so Franklin could serve as Americas first foreign diplomat to seek desperately needed help from France. John Paul Jones met with Franklin and began a fruitful relationship with the diplomat, who had been impressed with Jones exploits aboard the Providence. Jones became the first American to attack a British port, although a number of his restless crew members, preferred to attack merchant ships for the loot and avoid attacking settlements or strongholds on shore. The Ranger brought the war to Whitehaven, the very place Jones had been when he first went to sea. Jones ordered some of his men to go ashore and destroy dozens of ships in the harbor and take weapons from them. But his men were not all obedient. Some of these men became insubordinate by helping themselves to distilled spirits in a nearby pub. Despite the failure to totally destruct, this was the first surprise attack on a British seaport since 1667. Jones had sent a clear message to the British authorities: the Americans fighting for independence were not to be trifled with and were willing to bring the battle to Britain. This was truly a turning point in the American Revolution. Jones had with him Lieutenant Wallingford, Midshipmen Arthur Green and Charles Hill, and twenty-nine men. The alarm caused by this raid was absurdly out of proportion to its actual accomplishments; but beneath the hysteria was a very real fear born of the realization that Englands long untouched shores had been violated by a daring enemy who might soon strike again. Whig newspapers attacked the government for having brought this upon the people. The raid had another serious effect. It enormously increased the insurance rates on British shipping, thereby adding another burden to the growing expense of the war. After the Whitehaven raid, Jones headed toward his birthplace of Kirkcudbright to locate Selkirk Castle, the home of the Earl of Selkirk. Jones believed by capturing the earl he could use him as a bargaining chip to gain release of American prisoners. This plan did not work out as the earl was away and his crew was keen on looting the castle. Upon meeting the dignified Lady Selkirk, Jones disallowed any violence and permitted his men to take only the family silver. Some time later, Jones wrote Lady Selkirk a long letter of apology, promising to buy back the silver and return it. After the war Jones did indeed return the silver as promised at considerable personal expense, which the earl announced in Edinburgh newspapers. The next day Jones crossed the Channel and came abreast of the Irish port of Carrickfergus. There some fishermen, whom he took on board, told him that the British war sloop, the Drake, which had been at anchor in the roadstead as a guardship, was coming out to look for him. This was welcome news to Jones. He had been itching for a fight with the English in their own waters, and here was an opportunity laid in his hand. Though already informed of the Whitehaven raid, the Drakes captain had no suspicion of Joness presence, but on sighting the Ranger, he sent out a boat to reconnoitre. The midshipman in charge could not make her out because Jones kept his ships stern toward the boat, and he finally boarded her. He was astounded when informed he was the prisoner of the dreadful John Paul Jones. Instead of sinking the English ship, Jones decided to take her and carry her into a French port. Instantly he ordered his gunners to cease firing at the enemys hull and to aim instead at her sails and rigging. This was a favorite French tactic of the period, of which John Paul had doubtless been advised by the French officers back at Brest. The gunners took the hint and as their muzzles rose at the swell of the sea, they brought down the Drakes fore and main topsail yards in a heap. In a moment the ship was as helpless as a log. Jones boarded the enemy after a fight lasting an hour and four minutes. Jones lost only two killed and seven wounded. Raising the stars and stripes, he lured the Drake into deeper waters and bested her in a one-hour battle. The captured British ship, with its flag flying upside down beneath an American flag, was sailed into Brest, France, with 200 British prisoners aboard. While in France, Jones was given a ship for his personal use the Duc de Duras a merchant ship that Jones upgraded and renamed the Bonhomme Richard, which was Jones way of honoring Franklin and his famous Poor Richards Almanac. The battle between the Bonhomme Richard and the Serapis was to become among the most famous sea battles of all time. The seasoned skipper of the Serapis, Richard Pearson, knew his American enemy was close and was on the lookout. Just after 6:30 p. m. , the American commander, who had displayed a British Union Jack to cause confusion, suddenly took it down and sent up the Stars and Stripes before engaging the Serapis. Soon the two ships were locked in point-blank combat in what became known as the Battle of Flamborough Head. Hundreds of people gathered on the chalk cliffs of Flamborough Head to watch the battle, which lasted for nearly four hours with unremitting fury and was later regarded as one of the most desperate and sanguinary fights in naval history. Cannon fire boomed in both directions, ripping the ships apart piece by piece. As the citizens looked on, the two frigates became entangled together so tightly that the muzzles of the cannons from both ships at times were touching each other. Jones purposely positioned the Richard close to the swifter, copper-bottomed Serapis to deny the larger ship the advantage of its larger and more numerous cannons. Meanwhile, the Alliance, which was sailing with Jones and commanded by a Frenchman, engaged the Countess of Scarborough. Jones won that battle even though the other ships in his fleet were only marginally helpful. During the battle, Jones wisely ordered the release of all British prisoners in the Richards hold so they could man the pumps. This tactic freed his men to return to battle, where they emerged triumphant in a seemingly hopeless situation. This was the first time an American vessel had taken so powerful a British warship. Jones went back to France and was showered with honors. King Louis presented him with an inscribed sword that credited him for defending The Freedom of the Seas. Jones also was invested with the Order of Military Merit, allowing him to use the title Chevalier. King Louis even requested that a noted French sculptor cast a beautiful marble bust of Jones (Russell, 1927). The open French support garnered by John Paul Jones for the American Revolution was one of the main reasons that the American Revolution ended successfully on the side of the colonists. Jones returned to America in 1781, where he accounted for his actions at sea. His answers were so thorough that Congress approved a formal resolution thanking him for service to the cause. He was also cleared of any charges from his pre-war days in Tobago. Although Congress awarded him command of a new ship, the America, the war was ending and enthusiasm for an American navy was beginning to wane. But, even with the war over and the America out of his reach, Jones strongly urged Congress to establish a formal navy and create schools where junior officers could be taught. The principles he established provided the basis for todays U. S. Naval Academy. Bibliography: Blythe, Bob (2006). John Paul Jones (1747-1792). http://www. nps. gov/revwar/about_the_revolution/jp_jones. html Koven, De Reginald (1913). The Life and Letters of John Paul Jones Vol. 1. C. Scribners Sons, 1913 Russell, Phillips (1927). John Paul Jones: Man of Action. Brentanos, 1927.

Architecture of the New Capitalist Society Essay examples -- essays re

Architecture of the New Capitalist Society INTRODUCTORY THEME Daniel Libeskind’s winning design for the new World Trade Center takes a sentimental and metaphorical approach. He claims that the completed WTC would become the representation of America’s belief in humanity, its need for individual dignity, and its beliefs in the cooperation of human. Libeskind’s original design focused on restoring the spiritual peak to the New York City and creating an icon that speaks of America’s vitality in the face of danger and her optimism in the aftermath of tragedy. The design considered the city’s neighborhood and residents, rather than simply the economic demands of the commissioners. However, Libeskind’s revised plan that revealed in September 2003 altered his original humanistic vision of creating buildings that respond to the neighborhood, and an environment that will have richness and openness. Pressured by the leaseholder of the WTC site Mr. Silverstein, Libeskind’s new plan added an emphasize on the commercial purpose of the site. The marketability of office and retail spaces has become the major concern of the project. The new World Trade Center project has stirred a significant amount of debates among authorities and the public since Daniel Liberskind first revealed his original mater plan in February 2003. Some have proposed to redesign and decentralize lower Manhattan; others have questioned that if New York really needs another world’s tallest building, or maybe something more modest like affordable housing, linear parks, and true public spaces and institutes. However, beyond these issues, there is a far more intricate question cannot be easily answered: How the architecture profession has been influenced by the new capitalist society? And what is the role of the architects in the twenty-first century? Architecture has been known as the product of aesthetics, structure, and function that serves to address social needs, resolve environmental and humanitarian problems through built form. Architecture not only shelters, but also has the ability to consolidate boundaries within our society. It realizes the role by physically defining space and by imposing its symbolic, representative meaning onto our living environment. As Ludwig Wittgenstein once said, â€Å"Architecture immortalizes and glorifies something†. Indeed, architecture must be documentary and didac... ...uld be one of the most significant lessons September 11th attack has taught us. BIBLIOGRAPHY Abby Bussel, â€Å"As the World Trade Center Turns†, Architecture, V. 92, N.9 (Sept 2003), 11. Andrew Mead, â€Å"Close Inspection of a Capitalist World [book and exhibition review]†, Architects’ Journal V. 206, N. 17 (Nov 1997), 59. Anthony Burke, interview held during meeting, University of California, Berkeley, November, 2004. Colin St. John Wilson, â€Å"Speer and the Fear of Freedom,† Architectural Review V. 173 No. 1036 (June 1983):22. Christopher Hawthorne, â€Å"Not the Object but the Emptiness†, Metropolis V. 23, N.9 (May 2004), 113. Joseph A. Demkin. The Architect’s Handbook of Professional Practice (John Wiley & Sons, Inc: 2002), 13. Karrie Jacobs, â€Å"The Power of Inadvertent Design†, Metropolis, V. 23, N. 6 (Feb 2004), 50. Peter J. Larkham, â€Å"Planning the twentieth-century city: the advanced capitalist world [book review]†, Planning Perspectives. V. 18, N. 8 (Apr 2003), 245. Reg McLemore, â€Å"City Planning in an Economy in Transition†, Plan Canada, V. 39, N. 4 (Sept 1999), 22. Sam Lubell, â€Å"Libeskind’s World Trade Center Guidelines Raise Doubts†, Architectural Record, V. 192, No. 6 (June 2004), 47.

Is Money the Sole Motivator for the Workforce Essay

Mitchell has defined motivation as ‘the degree to which an individual wants and chooses to engage in specified behaviours’. Simply put, motivation is the reason why an individual wants to do something. The four characteristics that underlie Mitchell’s definition are: motivation is typified as an individual phenomenon, as each individual is unique; motivation is described usually as intentional; motivation is multifaceted and the purpose of motivation theories is to predict behaviour. The basic motivational model explains that needs and expectations will result in a driving force to achieve desired goals, which ultimately provide fulfilment, thus leading to new needs and expectations. The CIPD Employee Attitudes to Pay 2011 report provides evidence that since 2008 workers feel less motivated to perform well, and employees that receive bonuses gave a higher job satisfaction score than their counterparts. This evidence can be supported by Taylor’s rational-economic needs concept of motivation. Workers under his direction would deliver higher outputs to increase productivity and in return be rewarded for their hard work through monetary incentives. However, his belief disregards rewards that are not money orientated which could still increase productivity, also known as intrinsic motivation. Herzberg’s devised a two-factor theory to explain how to achieve motivation and job satisfaction. One set of factors are called ‘hygiene’ or ‘maintenance’ factors, which are concerned with job environment for example, salary, job security, working conditions, level and quality of supervision, company policy and interpersonal relations. If these are absent it can lead to an individual feeling dissatisfied. The other set of factors are called ‘motivators’ or ‘growth’ factors, which provide a sense of achievement, recognition, responsibility, nature of the work and personal growth and advancement. An absence of these lead to a lack of satisfaction, but not dissatisfaction. Employees at Aviva have demonstrated the second set of factors through applying the concept of â€Å"systems thinking† – improving processes on an organisation scale to improve customer experience. When an employee has achieved success it has spurred others to follow suit creating a domino effect, thus boosting employee engagement and increasing motivation at work. Using this model it becomes clear that money is a motivator but not the only motivator. If motivation is not present it can cause dissatisfaction, the extent of this determined by one’s circumstances and other satisfactions that can be achieved at work. Receiving recognition and having opportunities available to grow and work up the ladder are just as important, if not more, influences on motivation.

Start Learning English With Easy Lessons

Learning English can be a challenge at first and you have to start at the very beginning. From learning the alphabet to understanding adverbs and adjectives, a few lessons will help you work  on the basics of the English language. ABCs and 123s The first step in learning any language is to familiarize yourself with the alphabet. English begins with the letter A and continues through Z, with a total of 26 letters. To practice pronunciation, we have a very simple ABC song that is pretty easy to learn.   At the same time, its a good idea to practice numbers in English. Learning how to pronounce and write numbers is very helpful in day-to-day life, like when you need to buy something at the store. Basic Grammar English has eight basic parts of speech  that help us with grammar and to form complete sentences that others can understand. These are the noun, pronoun, adjective, verb, adverb, conjunction, preposition, and interjection. While those are important to study, there are also a few key grammar lessons that you should learn. For instance, when should you use  any  or  some? Whats the difference between  in, to, on, and  at? These are some of the basic questions you can find answers to in 25 short and essential English lessons. Overcome Spelling Even many native English speakers have troubles with spelling. It can be a challenge, so the more you can study, the better youll get at it. In ESL classes, teachers will share with you many of the most basic spelling rules, such as when to capitalize letters and when to use  ie  or  ei. There are many tricks to spelling in English and, often, the word doesnt look the same as its pronounced. In other cases, words may sound the same but are spelled differently and have different meanings. The words  to, two,  and  too  are a perfect example of this. Dont let these common spelling problems discourage you, learning them right from the start will help out. Verbs, Adverbs, and Adjectives Some of the most confusing but important words in the English language are verbs, adverbs, and adjectives. Each has a different use in grammar and all are good for beginners to study. Verbs are action words; they tell us what is happening and they change tense based on whether the action is in the past, present, or future. There are also auxiliary verbs like  be, do,  and  have  and these are in almost every sentence. Adverbs describe something and include words like  quickly, never,  and  above. Adjectives also describe things, but they tell us how something  is. For example, Ashley  is  shy  or the building is  big. More Essentials in English You have a lot to learn in English. Between your ESL classes and lessons like these, there is plenty of study material. It does get easier as you learn more and practice it in everyday life. To help out, there are a few more essentials that youll want to know. First of all, asking for help in your English class is important. The teacher may not know that you dont understand, so a few basic phrases will help out. To build your vocabulary, study the 50 most common words used in English. These are simple words that we use all the time, including  and, listen,  and  yes. Telling time is also important. It goes along with your number lesson and will help you understand when you need to be somewhere so youre not late.

Value of Social Skills in Montessori - 2595 Words

â€Å"The child in the Montessori school is not isolated, he is a microcosm of the Human Society, the ideal reality of this society lies in the Unity and Coherence, respect and love.† The Child, Society, and the World – Dr Maria Montessori In light of the above quote, discuss the value of the social skills in the Montessori school and give the example of experiences, which would help the child acquire understanding and respect for the others. Introduction â€Å"An isolated individual cannot develop his individuality. He must put himself in relationship with his environment and within the reach of the events and the life of his times.† http://www.montessori-namta.org/NAMTA/PDF%20files/Outcomes.pdf, Child’s Instinct to Work, Maria†¦show more content†¦Knowledge and development of social skills make a child understand the meaning of ‘self’. The child understands what it means to be a ‘person’ and have social responsibilities, such as greeting others on meeting. †¢ Develop the independence skills. Being able to walk confidently, eat food at the table, use the toilet, wear clothes, greet others, and ask for help etc helps in developing the sense of independence. This also helps in building self-confidence. †¢ Develop the trust in the people and the environment. When a child sees that a person is graceful and polite, the child finds it easy to trust that person. †¢ Ability to fit in the social environment is another benefit of learning social skills. With these skills, the child can adjust in any social environment. †¢ Self-discipline is one of the most important outcomes of learning social skills. Knowing that you need to behave only in a certain way in a certain condition helps in development of discipline in the child. For example, a child goes with his/her parents for dinner at somebody’s place. The child was taught by parents and in school that you should always ask for permission from the host before using the toilet or touching anything in the host’s house. This knowledge keeps the child disciplined. †¢ Acquire the knowledge of appropriate and specific social behaviours. The child understands the difference between right and wrong. The child also learns how to behave appropriatelyShow MoreRelatedHome And School Are Places Of Social Processes1363 Words   |  6 PagesBoth home and school are places of social processes. Montessori’s first school located in Rome included family housing in a residential building in Rome assisting a better learning environment against those who opposed. The Child’s House, it was named provided the family with comfort and assurance (Cooney,2011). 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Considering one can not get too accomplished over many loud high-pitched cries, I was forced to be patient and suffer silently from boredom. nbsp;nbsp;nbsp;nbsp;nbsp;Preschool is a beneficial tool for children because they learn social skills and gain an appreciation at an early age for the education system. The prefix â€Å"pre-â€Å" means before or prior to. Preschool education refers to the education of children prior to the first grade of elementary school (Melton 181). By the time kindergartenRead MoreImportant Aspects Of A Functioning Classroom Essay1507 Words   |  7 Pages Maria Montessori, and Lev Vygotsky all understood the way children think and the importance of imaginative play. They also understood that children need to be active in nature. Also, we have discussed different forms of learning, such as project based learning, team teaching, and outdoor classrooms. In my opinion, the education system should have changes that benefit the students’ needs. 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One of the most outstanding schools are the Montessori schools. According to the American Montessori Society the Montessori schools are based on the observation of the students, letting the students choose what they want to do, letting the students rely on themselves for almost everything, and the teachers are there to only help andRead MoreSensitive Periods1496 Words   |  6 Pagesabilities and skills. When children are in their sensitive periods and working with any activity, they will not show any signs of fatigue and will repeat the activity a number of times. These periods last for a certain amount of time; however the child may eventually lose interest and may move on to another activity. Development changes will not occur unless there is some kind of maturational process. It is essential to support the child’ s sensitive period through the environment Montessori explains

Hegemonic Masculinity Characters And Plot Of The Popular...

The characters and plot of the popular sitcom Two and a half men are an excellent representation of how the production of hegemonic masculinity and subordinate masculinity in the show reinforce the idea of hegemonic masculinity as the only real form of manliness accepted by society’s standards of an â€Å"ideal man.† Effeminate masculinity, a subordinate form of masculinity, is not represented in the show in a positive light rather, it is mocked. The characters that play these roles are Charlie, who plays the hyper masculine role, and Alan, who plays the effeminate masculinity role. Alan’s role is inferior compared to that of Charlie’s hyper masculine character and this is strongly evident in the clip â€Å"Charlie gives Alan some lessons.† Two and†¦show more content†¦Ã¢â‚¬Å"In accounts grounded in sex-role theory, such as that by Harris, â€Å"masculinity† identifies cultural â€Å"norms† and â€Å"scripts† which set standards for and thus influence men’s behaviour.† (Flood 205) It is through the process of socialization and interaction that we learn what attitudes, behaviours, norms and scripts make a man ‘manly’ enough to be respected in society. Not every society and time period has the same standards on what it means to be masculine and what traits a man must possess in order to be ‘culturally honoured’ or be considered the ‘ideal’ man by society; therefore, â€Å"masculinity is historically contingent on so many factors.† (Spring) In the West, for example, an ‘ideal’ man in society must be able to supress his emotions, be financially/socially stable, be successful, and Caucasian. South Asian countries have other standards set by society of what it means to be masculine. Throughout the show, although latent, Alan attempts to be more like his brother by acting in hyper masculine ways. According to sociologist Erving Goffman, the definition of hegemonic masculinity is the following: â€Å"a young, married, white, urban, northern, heterosexual, Protestant, father, of college education, fully employed, [†¦] Any male who fails to qualify in any one of these ways is likely to view himself-during moments at least-as unworthy, incomplete, and inferior.† (Kimmel and Holler, 9). Charlie is an example of a man who fits the

Fast Food Restaurants In Singapore - Solution is Just a Click Away

Question: Identify one typical fast-food franchise that operates in Singapore. Describe and explain the type of layout that the fast-food used. How does it support the company performance objectives? Do different franchises (e.g., McDonald, Burger King or Wendy's have different types of layout? Why? Draw a flowchart (process map) for each of the process and explain ways in which the franchise might be improved? Answer: 1. Introduction: Although the global fast food market is highly saturated, KFC can be considered as one of the most popular brand in the world (Kfc.com.sg, 2015). KFC was founded by Colonel Harland Saunders in 1930s and by 1960 it opened more than 600 outlets across US (Kfc.com.sg, 2015). However, the first store of KFC in Singapore was opened in 1977.By 1996 the number of stores increased to 60 and currently about 85 franchised stores operate under the flagship of KFC in Singapore. The innovative offers innovative items to the customers. The organization aims offering healthy foods to customers while maintaining a friendly environment in its restaurants. Large variety of products and unique recipes enhances the popularity of KFC products. Although KFC is one of the major fast food chains in global market, it is known to the customers for its items in chicken segment. Core values of KFC include offering the best product to customer. Offering items prepared from chicken enhances the acceptability of K FC to people of all communities. However, management of the organization also focuses on using fresh ingredients, herbs and different spices for making the products more attractive to customers. Although the organization purchases raw materials from local suppliers, these materials are used only after meeting the quality standards set by KFC management. However, the management also uses computerized cooking processes for maintaining quality of dishes. (Refer to Appendix 1 and 2) 2. Layout and analysis: Franchises of KFC are present all over the world. However, management of the organization focuses on implementation of process layouts. According to Choi Sheel (2012) implementation of facility management layout strategies not only increases availability of stores but it also increases the chances of getting skilled work force. 2.1 Descriptions: Smooth flow of process is important for reducing service delivery time (Baudel Broeksema, 2012). Dwivedi Chheda (2012) opined that use of process layout is beneficial for increasing flexibility of handing various processes. However, implementation of facility layout strategy enables KFC management to execute their operational activities in uninterrupted manner. Although the management focuses on increasing production, it is also important to keep the environment of floor clean. As stated by DiPietro et al. (2013) the tasks of cleaning floor can be difficult if complexity in operating processes increases. Use of facility management techniques enables that the tasks of processing of raw material and delivering finished products are conducted at two separate ends of store. Thus the flow of process becomes easy and predictable. It also makes the tasks related to store cleaning easier. 2.2 Reason for choosing: Hazard reduction and improvement in product quality: According to Elmedulan Apat (2014) layout of an organization are often influenced by the nature of products served. Kenkmann Hooper (2012) also suggested that availability of product and nature of services offered by an organization are determined by infrastructure of a store. As KFC handling of raw material, fished product and containers is important for improving quality of products. Restaurant management requires ensuring safety for staffs. Use of facility layout not only makes the restaurants attractive but also provides the employees with occupational safety (Zhang et al., 2013). Lower operating cost and easy expansion of stores: Moon Song (2012) stated that use of facility layout reduces the cost of running a store. As most of the stores of KFC uses facility layout model, management requires investing less to run these stores. Kim Shin (2014) stated that environment is one of the most important factors for retaining visitors in a restaurant. Use of facility infrastructure enables the management to keep these restaurants clean. It indicates that the layouts of stores play an important role in increasing profitability of KFC. 2.3 Effectiveness of layout: Efficient utilization of employees: Environment of a restaurant impacts on the efficiency of employees (Kim et al., 2013). Quality of services provided in a restaurant influences loyalty of customers (Kim Shin, 2014). However, using process layout strategies ensure that management of KFC can utilize efficient employees and thus the management can offer customers with products and services of high quality. McDonalds one of the competitors of KFC in Singapore, also follows facility layout strategies for outlets. The organization develops process oriented layout designs to make the process of handling products more flexible. McDonalds is redesigning their outlets and the new outlets will content three different types of dining space. The organization also focuses on designing of outlets in environment friendly manner. However, Burger King another major fast food chain in Singapore uses self ordering Kiosks to make the delivery and payment collection process more efficient. On other hand Wendys, management focuses on increasing the availability of stores. 2.3.1 SWOT Strengths Hazard reduction Reduces complexity for moving people and materials Maximizes staff utilization Optimizes space utilization and flexibility Processes can be supervised easily Makes the process of communication easy Weakness Flow time of products is higher Process planning is complex Opportunities Processes can be modified easily. Thus KFC management can easily add new services or also can implement innovation. Threats Requirement of skilled worker is high Increased complexity in planning Table 1: SWOT of Process layout in KFC Strengths of KFC Layouts: Reduction in workplace hazard and better utilization of employees: Use of process layout reduces work place hazards (Baudel Broeksema, 2012). As the comforts of staffs are emphasized in KFC layout strategies, quality of services provided by staffs also improves. Bottlenecks in processes reduce as the process handling becomes flexible. Ease of moving people and materials: KFC restaurant layouts include functional grouping of various processes. Use of process layout provides staffs with the opportunity of using multiple routes for moving materials. Thus the handling of raw material becomes easier in KFC restaurants. Optimized space utilization: Use of facility layout strategies enables the management of KFC to utilize the available spaces of a restaurant efficiently. Requirement for equipments reduces due to use of process layout. The stores which use process layout also include several departments for doing tasks. It optimizes utilization of available space. Weaknesses: Use of process layout can increase the complexity of production (Zhang et al.,2013). Complex production system can be considered as one of the weaknesses of KFC. Baudel Broeksema, (2012) suggested that employee turnover in hospitality sector can be increased due to work pressure. Although use of facility layout enables KFC management to provide employees with safe and comfortable environment, the kitchens and store rooms can be improved. As process layout infrastructure is used in stores employees require to move too much and it makes their job tiresome. Use of process layout can affect the employee retention policies of KFC. Opportunities: As the number of health conscious customers is increasing, the demand for healthy products is also increasing (Zhang et al., 2013). Management of the organization can increase number of stores in residential areas to implement above-mentioned business strategies efficiently. However, management of the organization can bring innovation into their existing menus according to the food habits of local people. As use of facility layout enable management to expand stores easily, KFC stores may contain different dining spaces for different group of customers in future. Threats: In case of large stores efficiency of material handling may reduce due to long movements. If the variety of processes increases in KFC, complexity in process planning will also increase. Unavailability of skilled worker can reduce the effectiveness of store layout. 2.3.2 Comparison matrix: KFC (Functional layout) McDonalds (Product layout) Burger King (Position Layout) Remarks Manpower Skilled workforce is used as automated processes are less used. Highly skilled workforce is not required Staffs can do various tasks KFCs approach is more effective Cleanliness Floor can be kept clean easily as different processes are grouped together Automatic system is used for material handling. Thus floor remains clean Cleaning floor can be difficult as equipments are not moved Both KFCs and Mc Donalds approaches are effective Accuracy of cashier Accuracy of cashier is high Accuracy of cashier is high as operations are automated Accuracy of cashier is high as the flow of process is simple Accuracy of cashier is high in all cases Seating arrangement Seating arrangements of customers are different according to their requirement Maximum number of seats can be arranged Seating arrangements are fixed and less flexible KFCs approach is more effective Table 1: Comparison matrix of fast food chains in Singapore Analysis on the comparison matrix indicates that KFC and its competitors McDonalds and Burger King use different lay out for designing their stores. As stared by Baudel Broeksema, (2012) use of process layout enables an organization to utilize its work force efficiently. As KFC management uses process layout, it can create groups of staffs according to their roles. Thus the performance of whole team improves. In case of McDonalds layout management focuses on using automation for conducting various activities. As a result the requirement of recruiting skilled employees reduces. However Kim Shin (2014) opined that lack of skilled employees can affect the customer satisfaction level of customers. In case of Burger Kings layout a single staff can be used for doing several tasks. However in such layouts, expertise of an employee is not utilized properly. Both the restaurants of KFC and Mc Donalds can be kept clean. In case of McDonalds use of automated process keeps the floor lean. In KFC tasks of different category are conducted at different places and it reduces the complexity of floor cleaning. Floor cleaning is difficult for position layout as equipments are not moved (Zhang et al., 2013). In all the discussed layouts products are delivered using predefined path and thus accuracy of cashier is high in all cases. Use of process layout enables KFC management to arranging seats according to the category of customers. Flexible seating arrangement not only increases customer satisfaction level but also improves efficiency of teams. In case of other restaurants, seating arrangement is less flexible. Kenkmann Hooper (2012) opined that use of process layout may not be suitable for large processes as path of product flow becomes complex. Although use of process layout is currently effective for conducting daily activities, its effectiven ess may reduce in future due to changes in product development techniques. 2.3.3 4Ps of KFC: Product Different parts of products are cooked at different places. Parts are assembled after getting an order. Handling of product becomes easier Price Operating cost of running floor is reduced Place Processes are conducted at different places according to their category Promotion Promotion can be done through interior design Table 2: 4Ps of facility layout in KFC Product: Use of process layout enables staffs to manage raw material and finished product more efficiently and thus it improves quality of products. Use of process layout also enables the organization to categorize the tasks of product development according to their category. It also allows the management to utilize the skills of their staffs. However use of process layout increases the service delivery time of KFC. Restaurants such as McDonalds which use product lay out can deliver items within less time. High time for food preparation reduces the effectiveness of KFC store layouts. Price: As the operating costs of stores are low due to use of process layout, KFC can earn huge profit. However, the pricing of items is affected by complex item preparation process. As the production systems of KFCs competitors are simpler, they sell products at comparative low prices. Use of process layout sometimes restricts KFC to implement competitive pricing stratehies.KFC management often offers some add-on services to make the products attractive. Extension of stores is easier and cost effective due to use of process layout. Place: Use of process layout enables the management of KFC to conduct the different processes at different places of store. It is also beneficial for arranging sets of customers according to their types. Thus KFC can provide customers with relaxing environment. Promotion: KFC management can implement interior decoration strategies easily due to use of process layout. Locations of KFC stores are highly convenient. Thus the management does not need to conduct any special promotional activities for informing visitors about the location of stores. Innovative designs of restaurants also attract customers. 3. Flowchart for process layout in KFC: Figure 1: Facility layout in KFC Facility layout in KFC: In KFC the management used process layout for designing restaurants. In these restaurants, the raw materials are collected at one end. However different parts of a product are cooked by chefs. After a customer places an order, the cooked portions are assembled together and served to customers. Impact of facility layout on company objectives: Facility layouts of KFC floors are effective for meeting organizational objectives. Operating costs of these floors are less. So using facility layout is beneficial for KFC management to increase their revenues. Use of facility layout is also beneficial for providing customers with flexible seating arrangements. Thus use of process layout is enabling the organization to satisfy its customers. 4. Recommendations: Although the layouts of KFC franchises in Singapore are effective to attract visitors, competition in the market is increasing. It indicates that management of the organization requires modifying their business strategies for attiring sustainable growth rate. Some recommendations are made in this assignment for KFC franchises in Singapore. Designing separate spaces for different customer groups: The management of KFC should redesign the existing outlets to bring variation in dining spaces. As children and families is one of the most profitable customers groups in KFC, management should focus on creating separate places for children and families. As most of the customers of KFC are young adults and teenagers, the management focuses on providing them with relaxing environment. KFC outlets should contain more flexible chairs so that people of all age become interested to visit here. Separate places for different products: In Singapore, most of the KFC stores offer full menu to the customers. Segmenting the customers according to their requirements enhances the loyalty to organization. However, in the case of KFC, designing menu as per the requirements of customer makes the stores profitable. Although the products included in the menu of KFC are tasty enough to attract customers, most of these products are not good for the health of customers. As the customers are becoming more health conscious, unhealthy foods are also affecting business growth of KFC. However KFC management can arrange for separate counters for different product and customer groups Increasing the opportunity of self service: The management of KFC should emphasize on adding self-service kiosks in outlets. Inclusion of Self serving Kiosks will make the service delivery process more efficient. 5. Conclusion: Analysis of the lay outs of KFC franchises in Singapore indicates that management develops the strategies for its store layouts with focus on ensuring comfort to customers. Although KFC is one of the most well known fast food brands in global market, growth of this organization is being affected by increased competition. However, the management can focus on modifying the store layouts to attract large number of visitors in KFC restaurants. According to the findings of KFC layout strategy analysis, outlets of this organization can provide customers with self-service opportunities. The stores may contain separate spaces for separate customer groups. Apart from this; the management can increase the number of stores in Singapore to retain customers. References Baudel, T. Broeksema, B. (2012). Capturing the Design Space of Sequential Space-Filling Layouts. IEEE Transactions on Visualization Computer Graphics, 18(12), pp.2593-2602. BURGER KING SINGAPORE, (2015). 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